The hub of Jacksonville's growing entertainment district in the Downtown area, The Jacksonville Landing is a cool place to dine and shop on the St. Johns River?. From North Florida and around the United States, millions of people enjoy the Jacksonville Landing's festive mix of shops, restaurants and eateries and its hundreds of entertainment events annually. The Landing is one of the most popular visitor attractions in the city, attracting a large share of the 5.18 million visitors that come to Jacksonville.