The Heineken Brewery, in downtown Amsterdam, offers tourist an innovative look into the world of brewing beer. Unlike many standard brewery tours, The Heineken tour is a visitor-friendly tour and boasts the name “The Heineken Experience.” Unlike standard tours, were you walk around and listen to guides, Heineken has incorporated new technology, which allows visitors to learn as much, or as little, as they would like. Inside the brewery is a 3D “Ride,” which explains the process of making the world-renowned beer. There are also a number of other activities that will give you a good laugh or respectable information about the brewery. The charge for the tour is 15 Euro. Two free beers are provided.
