Once the common destination for women in mourning, Avenue Montaigne is now home to shops specializing in the height of modern fashion, thanks to the efforts of the Moët Hennessey Louis Vuitton Fashion group. Popular designers such as Christian Dior, Bulgari and Valentino have retail locations on the strip.
Is also known for historic Théâtre des Champs-Élysées, an Art Nouveau theatre dating to 1913, and Plaza Athénée hotel, a popular destination for visitors looking to enjoy shopping along the nearby Champs-Élysées. The hotel offers memorable views of the city and the river, and several excellent restaurants.